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Cornered: Mike Moran – managing director, CBS Outdoor

Mike Moran, managing director, CBS Outdoor, was cornered by editor Elen Lewis at the Annual Conference 2010. Elen asked him what advice he would give to marketers looking to become the leaders of the...

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Advice to marketers wanting to be the leaders of tomorrow: Mike Moran

Taking time out from last year’s Annual Conference, Mike Moran, experienced business leader and general manager gives advice to marketers wanting to be the leaders of tomorrow. Speaker’s at this year’s...

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Does global marketing require a network agency rather than independent shops?

Cross-border marketing presents its own set of cultural and logistical problems, raising the question of whether brands should enlist the services of a network agency or opt for various independents....

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